Most local businesses set up their Google Business Profile with a name, a category, some hours, and a few photos — then stop. But two of the most useful fields sit one click deeper, and a lot of owners never touch them: Products and Services.
Your category tells Google roughly what kind of business you are. Your products and services tell Google exactly what you do — in the same words your customers are typing into Search and Maps. When a shopper searches for "emergency drain cleaning" and you have listed that exact service, Google can highlight it right on your profile. That is the difference between showing up for "plumber near me" and showing up for the specific job someone needs done right now.
Here is how both fields work, and how to fill them so they earn you the right customers.
Services: spell out what you do, in the customer's words
The Services field is where service-based businesses — plumbers, salons, clinics, consultants, cleaners — list what they offer. It matters because services are organized under your business categories, so Google can match your profile to specific service searches instead of only broad category ones.
The easiest way to start is to accept Google's suggestions. Based on your category, it proposes common services, and you can add your own custom ones on top. Phrase them the way a customer would search: "Bathroom remodeling," not "Transformations by our team."
Each service has a name, an optional price, and an optional description. Use the price field for pricing — do not stuff a price into the name. Service names that contain prices, phone numbers, or other junk get automatically rejected. The description is your space to add the detail structured fields cannot: who it is for, what is included, service area, and timing.
List every real service you offer. Completeness is not just tidiness — leaving fields like services blank lowers the overall value of your profile and gives Google less to match against.
Products: show it, price it, link it
The Products field is more visual. It was built especially for small and medium businesses, and it shows your items high up in the profile panel, for free.
Each product entry can carry a photo, a name, a category, a price (fixed or a range), a fairly generous description, and a call-to-action button — "Order Online," "Buy," "Learn More" — that links back to your own website. That combination of image, price, and a clickable next step gives a shopper far more to act on than a plain text list.
